Emma Palatnik

Sunshine Digital Marketing Solutions

Head of Agency

• Helped launch and build a startup digital marketing agency within a group of affiliated financial-services companies, and supported marketing strategy and execution across the businesses.
• Worked directly with the CEO of affiliated companies and senior leadership at client organizations to develop marketing strategies and execute initiatives aligned with business goals.
• Developed and executed integrated marketing strategies spanning content, copywriting, branding, graphic design, websites and SEO, email marketing, social media, advertising, public relations, events, and analytics.
• Drove business development, growing the agency’s client base from 0 to 4 clients across RIAs, accounting firms, and other financial-services businesses through outreach, networking, referrals, and inbound marketing.

A.G.P. / Alliance Global Partners

Director of Prime Brokerage Digital Marketing

• Led the entire marketing function for the prime brokerage business, owning strategy and hands-on execution across content, digital, social media, email, public relations, and events, and contributing to 20+ leads.
• Developed content and marketing campaigns targeting hedge funds, family offices, professional traders, investment funds, and other institutional audiences.
• Managed outside vendors and marketing partners, coordinating deliverables and ensuring projects aligned with business objectives.
• Used analytics and reporting to measure performance, identify opportunities, and optimize campaigns.

Lincoln International

• Supported marketing and communications for a global investment bank serving private equity firms, venture capital firms, and public and privately held companies.
• Managed freelance writers and external vendors while working closely with subject matter experts and internal stakeholders to develop accurate, high-quality marketing and communications materials.
• Wrote and edited content and copy across websites, email campaigns, press releases, articles, videos, awards, social media, and internal communications.
• Led and executed internal communications strategy for 1,000+ employees, achieving 70%+ email open rates and 10%+ click rates.

Digital Marketing Firm

Marketing Consultant (Founder)

• Founded and operated a digital marketing firm providing strategic and hands-on marketing services to small businesses and nonprofit organizations.
• Built the business from 0 to 10+ client relationships through networking, referrals, direct outreach, and relationship-driven business development.
• Developed integrated strategies across content, social media, email, websites, SEO, influencer marketing, events, and fundraising.
• Created and managed content, websites, email campaigns, and organic and paid social campaigns across LinkedIn, Instagram, Facebook, TikTok, and X.