Emma Palatnik

Sunshine Digital Marketing Solutions

Head of Agency

• Leads a full-service digital marketing agency specializing in financial services firms.
• Drives business development through strategic outreach, networking, referrals, and inbound marketing, building a pipeline of high-value client relationships.
• Provides hands-on execution and oversight across branding, content, copywriting, graphic design, website development and SEO, advertising, public relations, event planning, email marketing, social media, and analytics.

A.G.P. / Alliance Global Partners

Director of Prime Brokerage Digital Marketing

• Led end-to-end marketing for the prime brokerage business — brand, digital, content, PR, and events — to drive visibility and generate leads.
• Owned all social media strategy and execution, increasing reach and engagement through consistent content.
• Created all graphic design assets, including social media assets, email headers, and PDFs.
• Built and managed targeted email campaigns delivering firm updates, news, and relevant content to the target audience.
• Implemented analytics and reporting tools to measure performance, optimize campaigns, and surface data-driven insights.

Lincoln International

• Crafted content and copy supporting brand positioning across website, email campaigns, press releases, internal communications, articles, videos, and social media.
• Developed new content themes and formats through collaboration, research, and internal insights.
• Led internal communications strategy for 1,000+ employees, achieving 70%+ open rates and 10%+ click rates.
• Managed freelance writers and coordinated with external vendors to produce marketing materials.

Independent Marketing Consultancy

Founder

• Founded and operated a digital marketing firm spanning organic and paid social (TikTok, X, Instagram, LinkedIn, Facebook).
• Led content strategy and creation across articles, blogs, email, video, and graphics.
• Planned and executed email campaigns end to end.
• Designed, managed, and optimized client websites for SEO.
• Ran influencer marketing campaigns, event management, and fundraising initiatives.
• Delivered performance analytics and reporting to clients.